News for the week of Tuesday, January 7, 2014

Help Us With Subscriptions
By Lonnie Wilkey
editor, Baptist and Reflector

Over the past year our print subscriptions have dipped slightly. We still have a print circulation of nearly 30,000 people plus our online readership of about 15,000 folks. Using the standard newspaper formula, we have an estimated weekly readership of nearly 100,000 people.

For us to continue producing a quality newspaper we need to keep our income up. We are grateful for the support we receive through the Cooperative Program, but we are in need of additional revenue through subscriptions and advertising.

In an editorial written in 2011, Bob Terry, editor of The Alabama Baptist wrote, “Ever since the first Baptist periodical was published in Alabama, Baptists have known that trustworthy communications are essential for them to work together beyond their local church.” That is so true. There is a cost to quality and trustworthy communications.

I am asking our faithful readers of the B&R to help us increase our individual subscriptions in 2014. We will also work with our churches to encourage more of them to send the paper to at least some of their members.

My idea is this. If only 3,000 readers of the B&R would send one individual subscription ($13) to a friend or family member we could gain 3,000 new print subscriptions in a year. I know some readers cannot buy any and that’s okay. I also know some of our readers could send more than one. We have a “Friends of the B&R” plan which allows you to send 11 subscriptions for $100.

Pray about helping us reach the 3,000 print subscription goal for 2014. There is a form found on page 6 of this issue to use or just send in a check for $13 for each subscription you want to send. We will even send a card announcing your gift.

The B&R has a role in our convention life to share stories of how Tennessee Baptists are making a kingdom impact. Thank you in advance for your help.


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